Update: 21/11/2022


The retail market gradually changed completely after the Covid-19 pandemic. Businesses are now shifting their focus to selling online with an omnichannel e-commerce strategy.

Buying online is considered the safest way to order any type of product, from groceries to clothing to consumer electronics to hygiene essentials.

The current crisis has led to a staggering increase in the number of shoppers in eCommerce marketplaces, and this dynamic will continue to play out.

Most brands and distributors choose to sell on all popular eCommerce platforms like Lazada, Amazon, eBay, etc. Omnichannel is a great opportunity and can now be easily achieved with advanced technology.

This model gives your business plenty of opportunities to attract customers because your product will get increased visibility, but it definitely comes with a unique set of challenges.

Challenges when doing omnichannel business

Omnichannel management can lead to inventory and order errors, chaotic operations, and incorrect inventory.

In addition, businesses may lose control over overall sales data about customer behavior, leading to difficulties in building a strong brand strategy. Not only that, handling business activities in different markets can lead to challenges such as:

  • Lack of omnichannel data control
  • Monitor fragmented operations and receive unreliable or incomplete data
  • Lack of data on consumer behavior and preferences
  • Inconsistencies in the accuracy of the number of goods and orders, resulting in a negative brand image


Omnichannel sales can bring great growth opportunities when businesses can overcome the above challenges.

Retailers can now take advantage of technology such as inventory management software - WMS.

By keeping a good grasp of inventory, as well as other inventory information, businesses can increase control over their omnichannel business by flexibly coordinating goods to the required location.

Admin Meksmart