E-Commerce has been growing extremely strongly. Especially since the outbreak of covid - 19, many people have accessed online shopping through a click or a touch. Statistics show that Vietnamese people shop online up to more than 51 million and rank first in Southeast Asia.

Faced with such rapid growth, logistics businesses are forced to transform quickly to meet the increasing demand from the e-Commerce market. So what do businesses need to do to keep up with this wave?

Join Meksmart to explore effective logistics strategies for the e-Commerce boom in the article below.

1. Overview of Vietnam's e-commerce in 2025

E-commerce is the conduct of part or all of a commercial activity by electronic means. E-commerce includes conducting online transactions, but also marks innovations related to shopping experiences, inventory management and customer interactions.
In 2024, e-commerce in Vietnam continues to grow strongly with many different models, in which e-commerce trading floors (Marketplace) play a leading role. Major platforms such as Shopee, Lazada, Tiki and Sendo lead the market thanks to their rich product catalog, competitive prices and fast delivery services.
In particular, TikTok Shop has emerged as a formidable competitor, combining social networking and online shopping elements.
Cross-border e-commerce is also a trend that many businesses are interested in and investing in. Vietnamese businesses have taken advantage of platforms such as Amazon and Alibaba to access international markets.

Overview of eCommerce

2. Logistics in e-Commerce

E-Commerce still retains the nature of traditional commerce but is carried out faster and more efficiently thanks to electronic means, helping to save costs and expand the market. In the context of strong online shopping development, logistics services have emerged as an essential link, replacing the traditional transportation model and shortening geographical distances.

Logistics in e-commerce (E-commerce logistics or E-logistics) is understood as the processes related to the storage and transportation of goods, including inventory management, packaging, shipping of orders, and even after-sales services such as returns, recalls, and handling of goods.

The role of E-logistics:
- Warehouse management, packaging, shipping of orders and after-sales services such as returns, handling of goods.
- Ensure fast, accurate, safe circulation of goods, increase convenience and trust for consumers.
- Contribute to building reputation and competitive advantage for businesses.

Logistics is the vital factor of e-Commerce, requiring companies to continuously expand their networks and invest in technology to optimize the delivery process. Currently, the eCommerce logistics industry has many development prospects because free trade agreements, including the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Free Trade Agreement between the European Union and Vietnam (EVFTA), are expected to have a positive impact on eCommerce logistics in Vietnam. The country's infrastructure and data systems will benefit from foreign direct investment thanks to these agreements. However, there are inevitable challenges facing eCommerce logistics services today:
- Limited logistics infrastructure makes delivery complicated, especially for small orders, large quantities and fast delivery requirements.
- Logistics costs increase due to the need for more intermediaries, reducing the price advantage of e-Commerce compared to direct purchases.
- Competition between logistics units forces businesses to improve their systems and improve service quality.
- The requirement for fast, safe and economical delivery becomes a great pressure on operators.
- Technology and security are still limited, especially in the payment and user information security stages.
- Reverse logistics (returns and recalls) are not well organized, affecting customer experience and business reputation.

With the current growth rate of the e-Commerce market from 20% - 25%/year, the logistics industry is expected to have strong growth momentum. Therefore, to solve this problem, businesses can apply some solutions such as:

- Applying technology to e-Commerce logistics: Automating the delivery, classification and warehousing processes. Use AI, Big Data to optimize operations and predict demand. Speed up order processing, reduce costs and errors.
- Technology integration: OMS multi-channel order management; WMS: Efficient warehouse management, TMS: Optimize transportation and routes.
- Training logistics human resources and improving customer experience: Training in technology skills and logistics operations. Improving customer service: order tracking, flexible returns, multi-channel customer service.
In addition, it is necessary to proactively update and grasp information, mechanisms, policies, legal regulations, share, joint venture, and associate with businesses in the industry, partner businesses to create competitive advantages and improve service capacity.

Strategy for logistics businesses

3. MEKSMART accompanies eCommerce logistics businesses

Meksmart is a bridge to logistics solutions for businesses. To effectively deploy eCommerce logistics, Meksmart offers comprehensive solutions including:

MEKWMS - Smart warehouse management:

- Optimize processing speed, information is continuously updated.
- Smart order preparation: Order preparation processes are optimized through data storage, fast and optimized information retrieval.
- Smart inventory management: Optimized storage and retrieval of goods.
- Smart goods arrangement: Determine the right location for the most suitable order arrangement.

MEKTMS - Optimal transportation management

- Optimize load, route, cost
- Visual, comprehensive real-time tracking for easier fleet management
- Manage transportation contracts and drivers in a unified manner.
- Easily connect and integrate with other technologies to create a comprehensive ecosystem.

MEKSMART accompanies eCommerce logistics businesses

Integrating MEKWMS and MEKTMS helps optimize the warehousing process, improve transportation management efficiency, and improve tracking and tracing capabilities. In particular, it helps

>>> See more: Digital transformation in logistics operations now if you don't want to be "left behind"

Conclusion

The booming trend of e-Commerce in recent years has promoted remarkable economic growth, which requires logistics services to increase strongly such as express delivery, instant delivery, etc. to promptly meet the shopping needs of consumers as well as businesses. E-Commerce logistics services need to be customized to meet increasing demands such as perfecting the legal framework, digital infrastructure, digital human resources, logistics infrastructure, etc.

Meksmart with technology solutions including MEKWMS and MEKTMS is a powerful assistant for businesses to develop e-Commerce logistics sustainably.