Author: Meker Meksmart
Update: 07/12/2025

MEKSMART | GEN Z A POWERFUL ARM FOR BUSINESSES IN DIGITAL TRANSFORMATION

Digital transformation is not only a trend of the times but also a future imperative for the country's sustainable development. As the requirements for revenue transparency, electronic invoices and tax declarations are increasingly tightened, the Gen Z generation, born between 1997 and 2012, is a young force with a rich technological mindset, becoming an important factor in promoting this process to take place more quickly and effectively.

1. Why do business households have to transform digitally?

The explosion of online shopping, digital payments and the need for fast delivery has exposed many limitations of the manual business model. At the same time, new regulations from the Government require business households to standardize their operations, such as from July 1, 2025, electronic invoices generated from cash registers are required in many large cities according to Decree 70. Or online business households must declare taxes through e-commerce platforms according to Decree 117.
The above requirements and innovations make digital transformation a mandatory solution for business households to manage transparently, reduce risks and operate professionally. Digital tools help automatically record books, track revenue, issue invoices, declare taxes quickly and accurately, and reduce dependence on outsourced accounting.

Digital transformation not only helps business households adapt to the new era but also expands competitive opportunities.

Digital transformation - a mandatory requirement of the new era

2. Gen Z - A bridge to spread brands and digitalize with business households

While many older household owners have difficulty accessing technology, Gen Z sees it as a mandatory instinct. And Gen Z becomes the "bridge" to bring traditional businesses into the digital environment thanks to its outstanding advantages:
- Technology proficiency - fast and accurate processing: Gen Z is a generation born and raised with social networks, e-commerce, e-wallets, etc., so they can easily set up online stores, optimize sales tools and manage data. They are able to guide their parents to use sales management platforms, e-invoices or tax software simply and effectively.

- Innovative thinking, daring to experiment: A great characteristic and advantage of Gen Z is their acumen and daring to experiment with new things. They can grow rapidly with new business models such as livestream sales, TikTok Shop, multi-platform advertising or AI applications in customer care. By boldly trying, making mistakes and going to optimization, they help businesses catch up with market trends and not fall behind.

- Create content - spread the brand strongly: The explosion of social networking platforms makes "storytelling" about brands and products a mandatory requirement. With their sensitivity, Gen Z knows how to tell product stories, catch trends, create attractive videos, helping businesses reach young customers faster and more effectively. Just a short video is enough to bring in a large number of customers, which is difficult for traditional models to achieve.

- Understand digital consumer behavior: With their sensitivity, Gen Z understands how online customers shop: read reviews, like fast delivery, prioritize cashless payments, etc. Thereby helping them adjust their sales strategies appropriately, increasing the competitiveness of businesses in the digital transformation process.
Gen Z not only “knows” technology, but they can also turn technology into a real business advantage.

Gen Z - A powerful force for digital business households

3. Meksmart - A young team accompanying digital business households

Meksmart has a young, professional and technologically proficient workforce, always accompanying business households on the digitalization journey.
A typical example is Meksmart's cooperation with MISA to deploy MISA HKD, a sales solution, electronic invoicing and tax declaration specifically for business households, helping hundreds of households in Ho Chi Minh City, the Central region and neighboring provinces operate more smoothly and transparently. 

At the same time, Meksmart also accompanies transport businesses in complying with new Government decrees, supporting the management of vehicle fleets, drivers, orders and invoices through the MEKTMS system accurately and in accordance with regulations. 

 Meksmart's young team accompanies businesses in digital transformation

With a mindset of always being ready to work, youthful spirit and the mission of "MAKE IT EASY"; In the coming time, Meksmart continues to commit to accompanying and providing optimal solutions to help businesses transform digitally more simply and effectively.